I can see why Amazon is struggling with this, because in the future they want a lot of devices and apps to connect to Alexa, but until that reality comes to pass, the confusion is a barrier to both adoption and clear communication around the platform and products. Yes, ugh, enough with the feminine names for digital assistants. YouTube Alexa's "skills" (the equivalent of apps) are not very good. One reason why is the disconnect between usage and provisioning - you talk to the Echo, but install skills by going to the Alexa app on your phone. We could also argue that it's just too early in the maturity of the platform for the services to be very good. But there are also syntactic challenges - if a song is on Spotify and not on Amazon Music, remembering to tell Alexa to play it from within your preferred music service is not just a pain in the ass, it's a barrier to utility. More than on any other platform, being able to seamlessly change defaults for particular functions is going to be critical. Building skills for Alexa is more like building a chat bot than it is like building an iPhone app. The greatest challenges in building Alexa skills will be about understanding phrasing and context, and in responding with appropriate voice and tone.
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3. Leverage your reputation A good reputation is vital to the long-term success of every business, including freelance SEOs and agencies. It gives customers great confidence to read positive reviews from other business owners or, even better, speak directly with them about you and your services. As an SEO, you should do everything you can to maximize your relationships with existing customers. Ask them to recommend you to other business owners they know. Make it easy for them to leave a written review. Create simple video testimonials. Ask them if they will vouch for you with prospective customers. All these canadd weight to your reputation, which will help you convert new customers more easily. From that same 2014 survey (see first chart above), youll see that Having a Good Reputation was the third most important factor for SMBs when choosing which SEO to use.
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SUBSCRIBE The right way to get dynamic with Google AdWords Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Todd Saunders on June 27, 2016 at 1:06 pm More To be honest, AdWords hasnt changed much since its launch in 2000. And thats coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the yearsfrom Gmail Ads late last year to extended display networks, ad extensions and reportingbut they hadnt made all these options easier to use or more efficient to set up. It all just took more time, more manual work and more stress that is, until Google began launching its line of dynamic feature sets to AdWords in 2013. At first, like some of the other PPC pros here at Search Engine Land, I hated the initialversions of Googles attempt to automate campaign creation. (For some, figuring out ways to avoid the new features may even have created more work!) Googles line of dynamic features and ad sets is its way of helping with all the manual processes required to set up an effective AdWords campaign. Products like Dynamic Remarketing and Search had rocky beginnings.
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